Skype Laughter Chain. Agency: The Viral Factory.

This is one of those rare projects where the technical team get the glory they deserve. This amazing viral application taps into the infectious nature of laughter and invites users, through a central site or through an embeddable player, to watch a laughter viral which will also record their responses and submit them to the laughter chain.

The client mediated this through our customised CMS. That’s a bit less sexy, but important nonetheless!