Guy X. Directed by Saul Metzstein. International Sales: The Works. UK Distribution: Tartan Films. The sales and distribution campaign for this quirky British comedy spanned posters, print and online. It was designed to capture the subtle humour in Jason Biggs’ character’s predicament – a frustrated soldier and the victim of a bureaucratic error when his transfer request to Hawaii lands him in Greenland. The campaign included unique tiled fly posters, and a site where users can subject Biggs to a variety of torture methods and adopt their own Puffin. You get a certificate and everything.