It’s All Electric. A creative, online community for the filmmakers of tomorrow. Only tomorrow is now here and unfortunately itsallelectric.com no longer are. However, still one of our favourite projects (not to mention people), they promoted and supported new film production through a unique programme of participatory festivals and innovative distribution channels.
We worked closely with the directors to create, well, everything; its identity, the website interface and all promotional materials.
However, our role as brand guardian extended beyond these channels. We hosted their first film festival and hopefully may working on more collaborations.
The march of progress_Lisbon, 2001