WorkPlace Art. This Shoreditch based gallery and art-buyer was operating 4 different companies dealing with Art in the home, workplace and hospitals as well as digital art installations and needed a way of unifying them.

We did this very successfully by re-working the naming structure and, quite literally, turning ‘art’ on its head. Amazing how you still read it, right?

We then developed the umbrella statement of ‘Art Makes a Difference’ and applied it very flamboyantly to contrast with a restrained corporate application of the 4 logotypes.